2023 Sessions
Cashflow CoachingSessions Archive
2023
December 17
COMMUNICATION
00:01 – A Cat asks what the frequency and volume of her marketing reach-outs should be.
CONCEPTS
10:10 – A Kitten gets some guidance about the next best steps towards achieving her three main goals: move out of her parent’s house, generate a steady source of income, and build a business around her talents as a fine artist.
MINDSET
33:03 – We help a Tiger evaluate ways in which she can set boundaries around her job-job so that she still has time and energy to market and grow her freelance biz.
MINDSET
52:58 – A Tiger gets confirmation about the importance about staying connected to her own life and career while juggling some challenges within her family – and she gets some guidance on how to begin streamlining the admin of her biz.
VICTORY + MINDSET
1:05:34 – A Tiger celebrates some victories and we discuss how to best utilize an upcoming week-long “retreat”.
CONCEPTS
1:19:12 – A Tiger asks about how to approach a discussion with her employer about the possibilities of working part of the year remotely and out-of-state.
December 3
CASH
00:01 – A Tiger gets some guidance about how to position and communicate (with clarity and sizzle) a special limited-time offer without relying on the terms “sale” or “discount”.
MINDSET
43:48 – “How do I find the bandwidth to look for a steady job when I am already burned out juggling all the things on my very full plate?”
CONCEPTS
1:06:16 – A Kitten asks if she needs an LLC for her new side biz.
MINDSET
1:10:45 – “How do I plug the mental energy leaks I’ve created related to my nice-but-sometimes-highly-frustrating coworkers?”
VICTORY
1:20:36 – A Cat celebrates some victories!
MINDSET
1:23:01 – “How do I create a mindset of taking myself and my art seriously?”
November 19
VICTORY + CLIENTS
00:01 – A Tiger shares a victory and we discuss how to find leverage, negotiate deadlines, set boundaries, and prevent scope creep for an annual event that she participates in.
VICTORY + CONCEPTS + CASH + MINDSET
32:32 – A Tiger celebrates a victory and requests guidance on how to raise her prices with confidence and communicate her value. We also weigh the pros and cons of doing a podcast vs. YouTube content.
MINDSET
1:05:47 – “How can I manage my mind and lower my physical stress response while doing something for my job that absolutely freaks me out (because it is literally dangerous)?”
November 5
CASH
00:01 – A Tiger shares some victories and we walk through her “lessons learned” from a recent biz negotiation and what she can do differently to improve the outcome next time around.
CLIENTS + MINDSET
28:36 – A Cat celebrates a victory and we look at the ways she can structure and market her biz so that is works for HER.
CONCEPTS + CASH
57:31 – A Cat with a new side biz gets some guidance about structuring her new offerings and pricing them based on value delivered not hours worked.
October 15
VICTORY + MINDSET
00:01 – “As I devote more time and energy to up-leveling my finances and circumstances, how to I set boundaries around my availability – especially with my parents who need a degree of caregiving – in a way that’s kind but firm.”
COMMUNICATION + CASH
27:59 – A Cat asks for guidance regarding how much money she should reserve annually for marketing and/or advertising for her side biz and how to decide what she should spend that money on?
VICTORY + CASH
54:05 – A Cat shares some victories and we discuss how / when / why to make investments in the infrastructure of a side business.
VICTORY
1:23:28 – A Cat celebrates a milestone victory and shares a few things she is learning about running her biz.
COMMUNICATION + CASH
1:27:03 – A Cat is wondering if she should create a new class for a few people who can’t afford her private rates.
October 1
VICTORY + CONCEPTS + MINDSET
00:01 – A Tiger celebrates some victories and then we look at how to look at employment and income generation in the short term vs the long term – and the importance of managing your mind while you are “looking at your numbers.”
VICTORY + MINDSET
18:52 – A Tiger shares her victories and we examine the three areas (in addition to her current circumstances) that need to be reflected upon / addressed / treated in order to create a better relationship with your money 1) how your mind is naturally wired (neurodiversity), 2) past trauma(s) (especially around money), and 3) the stories you are telling yourself.
VICTORY + CLIENTS + COMMUNICATION
47:38 – A Cat reveals how she’s simplified the business side of her life and we talk about creating a contract for new clients to sign and what she needs to include on her new marketing PDF.
VICTORY + MINDSET
1:00:03 – A Tiger has some victories and we dig into the ways she can bring more “leadership energy” into interactions with clients.
MINDSET
1:26:23 – “Good things are happening but I’m stalling and can’t figure out why…”
September 24
VICTORY + CASH + MINDSET
00:01 – A Tiger celebrates some victories, we do a deep dive into the things to consider when bartering your services, and we focus on what this member needs to refill her empty tanks.
VICTORY + CLIENTS
42:30 – A Cat shares a victory, we discuss how to conserve your energy in a day job so you have more bandwidth to devote to your side biz, we look at alternatives to having a website, and we reflect on the value a consultant provides.
MINDSET
1:09:36 – A Kitten shares her victories and we examine the connection between rest and rejuvenation and being a “professional.”
September 10
VICTORY + CLIENTS + CASH
00:01 – A Cat shares some victories, then we evaluate a job she’s considering and formulate her counter-offer, and then we discuss raising her rate for a second project with a current client.
VICTORY + CASH + MINDSET
35:17 – A Tiger celebrates her victories, we take a look at the prices she’s quoted for a gig, and we address her concerns about how to “compete” as a speaker when you don’t have top-notch videos, etc.
MINDSET
49:34 – A member contributes a good piece of advice about pricing.
COMMUNICATION
52:54 – We do a deep dive with a Cat on how to add a big, new artistic project to her plate – what energetic and scheduling adjustments need to be made in her job-job, in her side-biz, and in her social life in order to protect the “creative juice” she’ll need for her art.
COMMUNICATION
1:24:24 – A Kitten shares a victory and asks if she should reach out to potential clients (on short notice) during an upcoming trip out of state.
August 20
VICTORY + COMMUNICATION + MINDSET
00:01 – A Cat shares some victories and we discuss new perspectives on email marketing, evaluating earnings as a freelancer, and how some mindset shifts are… just… decisions about who we want to be as a person.
VICTORY + CASH
27:02 – A Cat celebrates some victories and we dive deep on both structuring rates for new clients and negotiating a win-win rate for a job she’s being considered for.
CONCEPTS
1:40:41 – A Cat asks for help to choose a new URL for her biz.
August 6
VICTORY + MINDSET
00:01 – A Cat celebrates some victories and asks: “How do I respond to the scary scarcity stories my Inner Mean Girl tosses my way?”
CONCEPTS
14:42 – A Tiger gets some guidance about how to determine if her photography skillset will make a viable side biz.
VICTORY + CASH + MINDSET
33:54 – A Kitten shares a victory and then we dive deep on how she can manage her mind so that she doesn’t self-sabotage an upcoming opportunity – plus we discuss ways to negotiate her rate for a potential project.
CLIENTS
1:07:04 – A Tiger gets some guidance about how to nurture new “funnel people” for her business.
CONCEPTS
1:16:35 – A brand new Kitten explores the options for changing her current income streams.
July 16
VICTORY + CASH + MINDSET
00:01 – A Cat celebrates some victories and we discuss how to arrange her schedule and market to clients within the boundaries of her contract with an employer – plus we look at how she can calm down her mental drama while she’s in a financial “slogging through oatmeal” phase.
VICTORY + CASH + MINDSET
37:43 – A Tiger shares a few victories and gets some guidance about how to evaluate a new opportunity. We also discuss how to ground yourself (and your ego, and your lizard brain), when you experience your art start to reach more people and move them at a deeper level.
COMMUNICATION + CASH
1:10:46 – A Kitten shares a victory, asks if she should offer sessions over Zoom, if those should be at a lower rate, and if she should mention her coaching in an email about her training.
CLIENTS + MINDSET
1:20:00 – Kristine shares some things she’s doing to market her own biz and she talks about one of the ways you can tell if someone is a seasoned, quality coach.
July 9
VICTORY + CASH + MINDSET
00:01 – A Kitten shares some victories and we discuss how to organize, price, and manage her services – and how to embrace her role as an authority even though her biz is just getting started.
VICTORY + MINDSET
35:34 – A Cat celebrates a mindset victory and she asks whether she should narrow her job search down to a position that offers benefits.
COMMUNICATION
50:55 – A Cat asks a quick question about how to use testimonials.
COMMUNICATION + MINDSET
52:30 – A Cat gets some help to shift her resistance towards sending out emails about her offer.
MINDSET
1:10:19 – A Kitten gets some guidance about busting through her resistance (and reframing some things) regarding a money-making opportunity that she is dragging her heels on.
June 18
VICTORY + COMMUNICATION
00:01 – A Tiger celebrates a victory and we look at how she can make tweaks to improve the effectiveness of her marketing webinars (hint: less educating, more marketing).
VICTORY + CONCEPTS
32:22 – A Kitten shares a victory and we map out some strategic steps she can take over the next few months to shift her towards creating cashflow and building her brand.
CLIENTS + MINDSET
1:06:32 – A Kitten gets some advice about how to prevent “scope creep” on client projects – and how to utilize important business and marketing tactics without being (or feeling) manipulative.
June 12
COMMUNICATION
00:01 – When it comes to hiring assistants, not only do you have to get “the right people on your bus” (as Jim Collins says in his excellent book Good to Great), but you also have to make sure that those people are sitting in “the right seats”.
VICTORY + COMMUNICATION
9:00 – A Kitten shares a victory, we discuss how to write a clear and compelling email to potential “funnel people” and how to showcase (to potential employees or on LinkedIn) the positives of her skills and work history as both a VO artist and a project manager.
CASH + MINDSET
26:39 – A Tiger gets some strategy around evaluating the terms of an offer, and we dig into exactly how to shift persistent thoughts like “I feel like I’m behind and having to start over…”
VICTORY + COMMUNICATION + MINDSET
57:02 – A Cat celebrates a victory, she gets help regarding applying for jobs and crafting resumes, and we look at dealing with the thought of “I need a job but I don’t want to get a job”.
VICTORY
1:25:42 – A Kitten gets her first client!
June 4
CASH
00:01 – A Tiger wonders how to assess whether having assistants is hurting or helping her biz.
VICTORY + CASH + MINDSET
17:18 – A Cat celebrates some victories, we analyze her story that “getting a job means I’m giving up on my creative career,” and we discuss her income creation in terms of having two different phases.
VICTORY + CLIENTS + MINDSET
38:07 – A Tiger shares a victory and we dive deep into the ways she can tighten up her biz boundaries and expenses before hiring an assistant, and what outreach she can do to get some new clients.
COMMUNICATION
45:07 – A Kitten gets some input regarding marketing her new business.
May 21
VICTORY + CASH
00:01 – A Tiger celebrates a victory and we discuss negotiation tactics for a new job, plus how to set – and hold herself to – rates for her private clients.
VICTORY + COMMUNICATION
17:54 – A Tiger shares a victory and we cover several different ways she can set boundaries with friends (and friends of friends) who want to “pick her brain” for free advice.
VICTORY + CASH
29:33 – A Cat shares some victories and gets a perspective shift around the story that a potential client “can’t afford my rates.”
VICTORY + COMMUNICATION + MINDSET
39:19 – A Cat with multiple victories asks for guidance about how to respond to family members who are asking her frequent and repetitive questions about her job hunt. We also discuss how to have a better relationship with both cash and credit.
VICTORY + MINDSET
53:46 – A Tiger celebrates a victory and we discuss how she can move toward the vision she has for her career even though she has doubts that her values won’t fit within the entertainment industry.
VICTORY + MINDSET
1:19:36 – A Kitten shares a victory and we explore how to prep for a possible interview, and how to put safeguards in place so that she doesn’t “get trapped in a toxic environment.”
May 15
VICTORY + MINDSET
00:01 – A Cat celebrates victories and we dig into a story she discovered she was telling herself: “Debt is an old friend that reminds me of some wonderful experiences that I’ve had.”
CONCEPTS
15:53 – We help a Kitten sift through her skills, strengths, and past client experiences to consider some options for a lucrative side business.
VICTORY + CASH
37:35 – A Cat celebrates some victories, gets some tips on how to decide whether or not to do some unpaid work, and we discuss several ways to make a counter offer to a client who wants to pay him a lower hourly rate.
CLIENTS + CASH
50:39 – A Kitten gets some advice on the questions to ask during an intake call with a new client – and what to say to them regarding “how you work” if you’ve never actually worked with a client before.
VICTORY
1:26:26 – We cheer for a Tiger’s victories!
May 7
VICTORY + COMMUNICATION + MINDSET
00:01 – A Tiger celebrates a payday and asks for guidance about how to come to terms with the fact that, as a creative artist, she will “always need to be creating cash.” Plus we discuss how to maintain boundaries with someone who is helping her out financially.
VICTORY + COMMUNICATION + CASH
28:07 – A Cat celebrates becoming a Cashflow Tiger and we discuss marketing and pricing for two new offerings.
VICTORY + CONCEPTS + COMMUNICATION
47:31 – A Cat shares some victories and we help her design a new package and make a marketing plan that feels doable for her.
COMMUNICATION + MINDSET
1:15:57 – We help a Kitten shift her perspective around the “ickiness” of marketing.
April 16
VICTORY + COMMUNICATION + MINDSET
00:01 – A Kitten shares a victory and we discuss how to craft a resume (for a traditional job) when you have non-traditional work experience – plus we talk about how to not make the obstacles in our path more of a problem than they actually are.
VICTORY + COMMUNICATION + MINDSET
34:51 – A Kitten gives an update with some victories and we vote on a name for her biz, the importance of building her decision-making muscle, and how she can integrate a bit of marketing into a party she’s throwing at her house.
VICTORY + CONCEPTS
51:18 – A Cat celebrates the victory (of choosing a story that makes her feel better) and she shares some info she’s learned that has made her question a side-biz path she was considering.
April 10
VICTORY + MINDSET
00:01 – A Cat shares a victory and we start a conversation about what she has been making “having to get a job” mean – what stories she has been telling herself – that has kept her only wanting to earn income in her creative field.
CONCEPTS
13:12 – We brainstorm with a Kitten around what she could offer to make some money between her acting gigs.
CASH + MINDSET
26:26 – We continue our conversation with a Cat about how to shift her perspectives that have, in her mind, linked the concept of work to “suffering” and “failure” – and we discuss how a job, of any kind, is simply a tool that’s there for you to use when you need to.
VICTORY + MINDSET
46:32 – A Tiger celebrates a victory and asks for guidance on a dilemma: just as she was creating space to work on a new project, a job offer came her way and she doesn’t know if (or how) to say “no.” We also look at the hidden difference between “a lot of money” and “enough money.”
CLIENTS + MINDSET
1:14:10 – A Cat gets some guidance about “not wanting to disturb people” with the frequency of her marketing, and we discuss the financial importance of protecting her writing time.
April 2
VICTORY + CLIENTS + CASH
00:01 – A Cat celebrates some victories and asks for guidance on which income stream she should focus on building and how to start re-connecting with her list of past clients.
VICTORY + CASH + MINDSET
31:39 – A Tiger shares a victory and we do a deep dive on how to best utilize an $18,000 grant that she has received – and how to deal with the fears that are popping up around this opportunity.
MINDSET
1:04:01 – A Kitten interviewing for a new job gets some guidance and new perspective shifts around 1) dealing with a difficult interviewer / manager, 2) negotiating the time / money aspects of the position, and 3) whether or not she should tell her manager (of her acting career) if she decides to take this job.
March 19
VICTORY + MINDSET + CASH
00:01 – A Kitten shares a few victories and we discuss her mindset turbulence around applying for a very well-paying job, plus we map out the shortest path between “her and some cash” in a new voice over market.
MINDSET
25:00 – “I feel unmotivated to take any sort of action towards bringing money in – and I feel guilty about it.”
CONCEPTS
35:07 – A Kitten who is thinking about shifting gears in her side-biz gets some advice about how to make sure her new venture stays contained and “on the side” so it doesn’t interfere with the rest of her creative life.
CONCEPTS + CASH + MINDSET
46:01 – A Kitten gets some guidance on refining the structure of her side biz so she’s conserving her energy and making more money. We also discuss how to handle all the moving pieces of her life and career without becoming overwhelmed.
VICTORY + CONCEPTS
1:16:58 – A Tiger wonders how she can make at least $5,000 more per year and we brainstorm some possibilities.
March 13
VICTORY + MINDSET
00:01 – A Cat celebrates a victory and we discuss where “spirit and intuition” intersect with Miata’s Pain Cycle and Power Cycle.
COMMUNICATION
10:35 – A Kitten gets guidance regarding preparing for an upcoming job interview.
VICTORY + CONCEPTS + COMMUNICATION
37:23 – A Kitten shares a victory and gets help clarifying the structure and pricing of two new offers – including some thoughts on how to stand out in the marketplace.
VICTORY + MINDSET
1:12:53 – A Tiger shares a victory… plus we examine what filters to put in place to help her decide whether or not to to say “yes” to an opportunity that has come her way… and we discuss how to utilize social media to raise her profile without feeling exposed or like she’s over-sharing.
March 5
MINDSET
00:01 – A Kitten who is feeling overstimulated by the amount of material in the program and overwhelmed with her need to “create some cash immediately” gets some strategic guidance about figuring out how she works best and where exactly to start.
VICTORY + COMMUNICATION
19:00 – A Cat shares a victory and we discuss how to keep her overhead low while still seeming “like a professional.”
VICTORY + COMMUNICATION
28:33 – A Kitten shares a victory and then we help her with what to put on her resume (for a new job opportunity) in order to frame her creative, non-traditional body of experience so that the resume communicates her skillset in an appealing way to these potential employers in tech (she’s never had a “regular job”).
CASH + MINDSET
50:58 – A Tiger gets some help with figuring out how to decide when to take gigs “for the money” and how to put boundaries around those gigs so that they don’t prevent her from moving forward on the important projects that she truly wants to accomplish in her life and career.
CONCEPTS
1:17:39 – We help a Kitten find a target market that has a built-in desire for his service – and the willingness and ability to pay him for it.
Feb 19
VICTORY + COMMUNICATION
00:01 – A Cat shares a victory then we do a deep dive into her new biz – we analyze how she booked her latest client and then we have a wide-ranging discussion about her marketing… what to name her biz, how to describe what she does, what people are really paying her for, how people make buying decisions, and much more.
Feb 13
CLIENTS
00:01 – A Cat runs some recent business decisions by us – and we touch on the importance of making a decision and then moving forward.
COMMUNICATION + MINDSET
11:26 – A Kitten requests help with her marketing messaging – including how to gather the confidence to make an offering without having credentials or experience… and how to make peace with the necessity of returning to a “beginners mind”.
COMMUNICATION
1:02:22 – A Cat shares her victories and we discuss how to maximize her testimonials and expand her marketing messaging.
CONCEPTS
1:17:58 – A Kitten asks about how to find an idea for a side biz.
Feb 5
VICTORY + CASH
00:01 – A Cat shares some victories and we examine the different leverage points for him to consider as he negotiates with a potential client.
MINDSET
10:07 – “How do I deal with negative thought-loops that are now coming up for me whenever I put myself ‘out there’ in a slightly pressurized situation?”
VICTORY + CONCEPTS + MINDSET
28:54 – A Tiger celebrates some victories and we discuss the best organizational methods for a creative person with multiple projects – and how to get out from under overwhelm and fear of visibility.
VICTORY + CASH
1:05:02 – A Kitten updates us on some victories and we consider possible ways to structure and price her individual and group coaching offerings.
Jan 22
VICTORY + CONCEPTS
00:01 – A Kitten shares a victory and gets some help sifting through her skills and strengths to find a service she can specialize in.
VICTORY + CASH
37:17 – A Kitten celebrates a victory and we discuss how to price an extra service that a prospective client might need.
VICTORY + MINDSET
50:38 – A Tiger shares a victory and we discuss boundaries, self-permission, and selfishness.
CASH + MINDSET
1:09:28 – A Cat requests guidance about how to raise her rates and about how to tame her perfectionism.
Jan 16
CLIENTS + CASH
00:01 – A Cat discusses priorities, payments, and honoring herself within her biz.
VICTORY + CLIENTS + COMMUNICATION
14:05 – A Cat celebrates some victories and asks for help regarding finding a new office and marketing to clients.
VICTORY + CASH
39:39 – A Tiger shares some victories and we do a deep dive on each of the points involved with negotiating pricing for a workshop that she’s doing for someone else’s students.
CONCEPTS
1:12:12 – We brainstorm with a Cat regarding an idea she has for a new itty bitty biz.
VICTORY
1:35:29 – A Kitten shares a wonderful victory.
Jan 8
MINDSET
00:01 – “I feel like I’m not able to take a vacation.”
VICTORY + COMMUNICATION + CASH
06:29 – A Kitten shares a victory and asks for help regarding choosing a URL for her biz, and regarding how to structure a free workshop that will help market her services. Plus there’s a little Golden Nugget about processing pushback on your prices.
VICTORY + CONCEPTS
31:46 – A Kitten shares a victory and then we discuss ways she can keep exploring to find the right concept for her biz.
COMMUNICATION
48:48 – A Cat asks for some advice about how to re-launch the formation of her mastermind group a little more effectively.
VICTORY + CLIENTS + MINDSET
1:14:33 – A Cat gets some support with how to evaluate “good opportunities” that come her way – plus, we discuss how to find and connect with communities of likeminded potential clients.
Cashflow CoachingSessions Archive
2023
December 17
COMMUNICATION
00:01 – A Cat asks what the frequency and volume of her marketing reach-outs should be.
CONCEPTS
10:10 – A Kitten gets some guidance about the next best steps towards achieving her three main goals: move out of her parent’s house, generate a steady source of income, and build a business around her talents as a fine artist.
MINDSET
33:03 – We help a Tiger evaluate ways in which she can set boundaries around her job-job so that she still has time and energy to market and grow her freelance biz.
MINDSET
52:58 – A Tiger gets confirmation about the importance about staying connected to her own life and career while juggling some challenges within her family – and she gets some guidance on how to begin streamlining the admin of her biz.
VICTORY + MINDSET
1:05:34 – A Tiger celebrates some victories and we discuss how to best utilize an upcoming week-long “retreat”.
CONCEPTS
1:19:12 – A Tiger asks about how to approach a discussion with her employer about the possibilities of working part of the year remotely and out-of-state.
December 3
CASH
00:01 – A Tiger gets some guidance about how to position and communicate (with clarity and sizzle) a special limited-time offer without relying on the terms “sale” or “discount”.
MINDSET
43:48 – “How do I find the bandwidth to look for a steady job when I am already burned out juggling all the things on my very full plate?”
CONCEPTS
1:06:16 – A Kitten asks if she needs an LLC for her new side biz.
MINDSET
1:10:45 – “How do I plug the mental energy leaks I’ve created related to my nice-but-sometimes-highly-frustrating coworkers?”
VICTORY
1:20:36 – A Cat celebrates some victories!
MINDSET
1:23:01 – “How do I create a mindset of taking myself and my art seriously?”
November 19
VICTORY + CLIENTS
00:01 – A Tiger shares a victory and we discuss how to find leverage, negotiate deadlines, set boundaries, and prevent scope creep for an annual event that she participates in.
VICTORY + CONCEPTS + CASH + MINDSET
32:32 – A Tiger celebrates a victory and requests guidance on how to raise her prices with confidence and communicate her value. We also weigh the pros and cons of doing a podcast vs. YouTube content.
MINDSET
1:05:47 – “How can I manage my mind and lower my physical stress response while doing something for my job that absolutely freaks me out (because it is literally dangerous)?”
November 5
CASH
00:01 – A Tiger shares some victories and we walk through her “lessons learned” from a recent biz negotiation and what she can do differently to improve the outcome next time around.
CLIENTS + MINDSET
28:36 – A Cat celebrates a victory and we look at the ways she can structure and market her biz so that is works for HER.
CONCEPTS + CASH
57:31 – A Cat with a new side biz gets some guidance about structuring her new offerings and pricing them based on value delivered not hours worked.
October 15
VICTORY + MINDSET
00:01 – “As I devote more time and energy to up-leveling my finances and circumstances, how to I set boundaries around my availability – especially with my parents who need a degree of caregiving – in a way that’s kind but firm.”
COMMUNICATION + CASH
27:59 – A Cat asks for guidance regarding how much money she should reserve annually for marketing and/or advertising for her side biz and how to decide what she should spend that money on?
VICTORY + CASH
54:05 – A Cat shares some victories and we discuss how / when / why to make investments in the infrastructure of a side business.
VICTORY
1:23:28 – A Cat celebrates a milestone victory and shares a few things she is learning about running her biz.
COMMUNICATION + CASH
1:27:03 – A Cat is wondering if she should create a new class for a few people who can’t afford her private rates.
October 1
VICTORY + CONCEPTS + MINDSET
00:01 – A Tiger celebrates some victories and then we look at how to look at employment and income generation in the short term vs the long term – and the importance of managing your mind while you are “looking at your numbers.”
VICTORY + MINDSET
18:52 – A Tiger shares her victories and we examine the three areas (in addition to her current circumstances) that need to be reflected upon / addressed / treated in order to create a better relationship with your money 1) how your mind is naturally wired (neurodiversity), 2) past trauma(s) (especially around money), and 3) the stories you are telling yourself.
VICTORY + CLIENTS + COMMUNICATION
47:38 – A Cat reveals how she’s simplified the business side of her life and we talk about creating a contract for new clients to sign and what she needs to include on her new marketing PDF.
VICTORY + MINDSET
1:00:03 – A Tiger has some victories and we dig into the ways she can bring more “leadership energy” into interactions with clients.
MINDSET
1:26:23 – “Good things are happening but I’m stalling and can’t figure out why…”
September 24
VICTORY + CASH + MINDSET
00:01 – A Tiger celebrates some victories, we do a deep dive into the things to consider when bartering your services, and we focus on what this member needs to refill her empty tanks.
VICTORY + CLIENTS
42:30 – A Cat shares a victory, we discuss how to conserve your energy in a day job so you have more bandwidth to devote to your side biz, we look at alternatives to having a website, and we reflect on the value a consultant provides.
MINDSET
1:09:36 – A Kitten shares her victories and we examine the connection between rest and rejuvenation and being a “professional.”
September 10
VICTORY + CLIENTS + CASH
00:01 – A Cat shares some victories, then we evaluate a job she’s considering and formulate her counter-offer, and then we discuss raising her rate for a second project with a current client.
VICTORY + CASH + MINDSET
35:17 – A Tiger celebrates her victories, we take a look at the prices she’s quoted for a gig, and we address her concerns about how to “compete” as a speaker when you don’t have top-notch videos, etc.
MINDSET
49:34 – A member contributes a good piece of advice about pricing.
COMMUNICATION
52:54 – We do a deep dive with a Cat on how to add a big, new artistic project to her plate – what energetic and scheduling adjustments need to be made in her job-job, in her side-biz, and in her social life in order to protect the “creative juice” she’ll need for her art.
COMMUNICATION
1:24:24 – A Kitten shares a victory and asks if she should reach out to potential clients (on short notice) during an upcoming trip out of state.
August 20
VICTORY + COMMUNICATION + MINDSET
00:01 – A Cat shares some victories and we discuss new perspectives on email marketing, evaluating earnings as a freelancer, and how some mindset shifts are… just… decisions about who we want to be as a person.
VICTORY + CASH
27:02 – A Cat celebrates some victories and we dive deep on both structuring rates for new clients and negotiating a win-win rate for a job she’s being considered for.
CONCEPTS
1:40:41 – A Cat asks for help to choose a new URL for her biz.
August 6
VICTORY + MINDSET
00:01 – A Cat celebrates some victories and asks: “How do I respond to the scary scarcity stories my Inner Mean Girl tosses my way?”
CONCEPTS
14:42 – A Tiger gets some guidance about how to determine if her photography skillset will make a viable side biz.
VICTORY + CASH + MINDSET
33:54 – A Kitten shares a victory and then we dive deep on how she can manage her mind so that she doesn’t self-sabotage an upcoming opportunity – plus we discuss ways to negotiate her rate for a potential project.
CLIENTS
1:07:04 – A Tiger gets some guidance about how to nurture new “funnel people” for her business.
CONCEPTS
1:16:35 – A brand new Kitten explores the options for changing her current income streams.
July 16
VICTORY + CASH + MINDSET
00:01 – A Cat celebrates some victories and we discuss how to arrange her schedule and market to clients within the boundaries of her contract with an employer – plus we look at how she can calm down her mental drama while she’s in a financial “slogging through oatmeal” phase.
VICTORY + CASH + MINDSET
37:43 – A Tiger shares a few victories and gets some guidance about how to evaluate a new opportunity. We also discuss how to ground yourself (and your ego, and your lizard brain), when you experience your art start to reach more people and move them at a deeper level.
COMMUNICATION + CASH
1:10:46 – A Kitten shares a victory, asks if she should offer sessions over Zoom, if those should be at a lower rate, and if she should mention her coaching in an email about her training.
CLIENTS + MINDSET
1:20:00 – Kristine shares some things she’s doing to market her own biz and she talks about one of the ways you can tell if someone is a seasoned, quality coach.
July 9
VICTORY + CASH + MINDSET
00:01 – A Kitten shares some victories and we discuss how to organize, price, and manage her services – and how to embrace her role as an authority even though her biz is just getting started.
VICTORY + MINDSET
35:34 – A Cat celebrates a mindset victory and she asks whether she should narrow her job search down to a position that offers benefits.
COMMUNICATION
50:55 – A Cat asks a quick question about how to use testimonials.
COMMUNICATION + MINDSET
52:30 – A Cat gets some help to shift her resistance towards sending out emails about her offer.
MINDSET
1:10:19 – A Kitten gets some guidance about busting through her resistance (and reframing some things) regarding a money-making opportunity that she is dragging her heels on.
June 18
VICTORY + COMMUNICATION
00:01 – A Tiger celebrates a victory and we look at how she can make tweaks to improve the effectiveness of her marketing webinars (hint: less educating, more marketing).
VICTORY + CONCEPTS
32:22 – A Kitten shares a victory and we map out some strategic steps she can take over the next few months to shift her towards creating cashflow and building her brand.
CLIENTS + MINDSET
1:06:32 – A Kitten gets some advice about how to prevent “scope creep” on client projects – and how to utilize important business and marketing tactics without being (or feeling) manipulative.
June 12
COMMUNICATION
00:01 – When it comes to hiring assistants, not only do you have to get “the right people on your bus” (as Jim Collins says in his excellent book Good to Great), but you also have to make sure that those people are sitting in “the right seats”.
VICTORY + COMMUNICATION
9:00 – A Kitten shares a victory, we discuss how to write a clear and compelling email to potential “funnel people” and how to showcase (to potential employees or on LinkedIn) the positives of her skills and work history as both a VO artist and a project manager.
CASH + MINDSET
26:39 – A Tiger gets some strategy around evaluating the terms of an offer, and we dig into exactly how to shift persistent thoughts like “I feel like I’m behind and having to start over…”
VICTORY + COMMUNICATION + MINDSET
57:02 – A Cat celebrates a victory, she gets help regarding applying for jobs and crafting resumes, and we look at dealing with the thought of “I need a job but I don’t want to get a job”.
VICTORY
1:25:42 – A Kitten gets her first client!
June 4
CASH
00:01 – A Tiger wonders how to assess whether having assistants is hurting or helping her biz.
VICTORY + CASH + MINDSET
17:18 – A Cat celebrates some victories, we analyze her story that “getting a job means I’m giving up on my creative career,” and we discuss her income creation in terms of having two different phases.
VICTORY + CLIENTS + MINDSET
38:07 – A Tiger shares a victory and we dive deep into the ways she can tighten up her biz boundaries and expenses before hiring an assistant, and what outreach she can do to get some new clients.
COMMUNICATION
45:07 – A Kitten gets some input regarding marketing her new business.
May 21
VICTORY + CASH
00:01 – A Tiger celebrates a victory and we discuss negotiation tactics for a new job, plus how to set – and hold herself to – rates for her private clients.
VICTORY + COMMUNICATION
17:54 – A Tiger shares a victory and we cover several different ways she can set boundaries with friends (and friends of friends) who want to “pick her brain” for free advice.
VICTORY + CASH
29:33 – A Cat shares some victories and gets a perspective shift around the story that a potential client “can’t afford my rates.”
VICTORY + COMMUNICATION + MINDSET
39:19 – A Cat with multiple victories asks for guidance about how to respond to family members who are asking her frequent and repetitive questions about her job hunt. We also discuss how to have a better relationship with both cash and credit.
VICTORY + MINDSET
53:46 – A Tiger celebrates a victory and we discuss how she can move toward the vision she has for her career even though she has doubts that her values won’t fit within the entertainment industry.
VICTORY + MINDSET
1:19:36 – A Kitten shares a victory and we explore how to prep for a possible interview, and how to put safeguards in place so that she doesn’t “get trapped in a toxic environment.”
May 15
VICTORY + MINDSET
00:01 – A Cat celebrates victories and we dig into a story she discovered she was telling herself: “Debt is an old friend that reminds me of some wonderful experiences that I’ve had.”
CONCEPTS
15:53 – We help a Kitten sift through her skills, strengths, and past client experiences to consider some options for a lucrative side business.
VICTORY + CASH
37:35 – A Cat celebrates some victories, gets some tips on how to decide whether or not to do some unpaid work, and we discuss several ways to make a counter offer to a client who wants to pay him a lower hourly rate.
CLIENTS + CASH
50:39 – A Kitten gets some advice on the questions to ask during an intake call with a new client – and what to say to them regarding “how you work” if you’ve never actually worked with a client before.
VICTORY
1:26:26 – We cheer for a Tiger’s victories!
May 7
VICTORY + COMMUNICATION + MINDSET
00:01 – A Tiger celebrates a payday and asks for guidance about how to come to terms with the fact that, as a creative artist, she will “always need to be creating cash.” Plus we discuss how to maintain boundaries with someone who is helping her out financially.
VICTORY + COMMUNICATION + CASH
28:07 – A Cat celebrates becoming a Cashflow Tiger and we discuss marketing and pricing for two new offerings.
VICTORY + CONCEPTS + COMMUNICATION
47:31 – A Cat shares some victories and we help her design a new package and make a marketing plan that feels doable for her.
COMMUNICATION + MINDSET
1:15:57 – We help a Kitten shift her perspective around the “ickiness” of marketing.
April 16
VICTORY + COMMUNICATION + MINDSET
00:01 – A Kitten shares a victory and we discuss how to craft a resume (for a traditional job) when you have non-traditional work experience – plus we talk about how to not make the obstacles in our path more of a problem than they actually are.
VICTORY + COMMUNICATION + MINDSET
34:51 – A Kitten gives an update with some victories and we vote on a name for her biz, the importance of building her decision-making muscle, and how she can integrate a bit of marketing into a party she’s throwing at her house.
VICTORY + CONCEPTS
51:18 – A Cat celebrates the victory (of choosing a story that makes her feel better) and she shares some info she’s learned that has made her question a side-biz path she was considering.
April 10
VICTORY + MINDSET
00:01 – A Cat shares a victory and we start a conversation about what she has been making “having to get a job” mean – what stories she has been telling herself – that has kept her only wanting to earn income in her creative field.
CONCEPTS
13:12 – We brainstorm with a Kitten around what she could offer to make some money between her acting gigs.
CASH + MINDSET
26:26 – We continue our conversation with a Cat about how to shift her perspectives that have, in her mind, linked the concept of work to “suffering” and “failure” – and we discuss how a job, of any kind, is simply a tool that’s there for you to use when you need to.
VICTORY + MINDSET
46:32 – A Tiger celebrates a victory and asks for guidance on a dilemma: just as she was creating space to work on a new project, a job offer came her way and she doesn’t know if (or how) to say “no.” We also look at the hidden difference between “a lot of money” and “enough money.”
CLIENTS + MINDSET
1:14:10 – A Cat gets some guidance about “not wanting to disturb people” with the frequency of her marketing, and we discuss the financial importance of protecting her writing time.
April 2
VICTORY + CLIENTS + CASH
00:01 – A Cat celebrates some victories and asks for guidance on which income stream she should focus on building and how to start re-connecting with her list of past clients.
VICTORY + CASH + MINDSET
31:39 – A Tiger shares a victory and we do a deep dive on how to best utilize an $18,000 grant that she has received – and how to deal with the fears that are popping up around this opportunity.
MINDSET
1:04:01 – A Kitten interviewing for a new job gets some guidance and new perspective shifts around 1) dealing with a difficult interviewer / manager, 2) negotiating the time / money aspects of the position, and 3) whether or not she should tell her manager (of her acting career) if she decides to take this job.
March 19
VICTORY + MINDSET + CASH
00:01 – A Kitten shares a few victories and we discuss her mindset turbulence around applying for a very well-paying job, plus we map out the shortest path between “her and some cash” in a new voice over market.
MINDSET
25:00 – “I feel unmotivated to take any sort of action towards bringing money in – and I feel guilty about it.”
CONCEPTS
35:07 – A Kitten who is thinking about shifting gears in her side-biz gets some advice about how to make sure her new venture stays contained and “on the side” so it doesn’t interfere with the rest of her creative life.
CONCEPTS + CASH + MINDSET
46:01 – A Kitten gets some guidance on refining the structure of her side biz so she’s conserving her energy and making more money. We also discuss how to handle all the moving pieces of her life and career without becoming overwhelmed.
VICTORY + CONCEPTS
1:16:58 – A Tiger wonders how she can make at least $5,000 more per year and we brainstorm some possibilities.
March 13
VICTORY + MINDSET
00:01 – A Cat celebrates a victory and we discuss where “spirit and intuition” intersect with Miata’s Pain Cycle and Power Cycle.
COMMUNICATION
10:35 – A Kitten gets guidance regarding preparing for an upcoming job interview.
VICTORY + CONCEPTS + COMMUNICATION
37:23 – A Kitten shares a victory and gets help clarifying the structure and pricing of two new offers – including some thoughts on how to stand out in the marketplace.
VICTORY + MINDSET
1:12:53 – A Tiger shares a victory… plus we examine what filters to put in place to help her decide whether or not to to say “yes” to an opportunity that has come her way… and we discuss how to utilize social media to raise her profile without feeling exposed or like she’s over-sharing.
March 5
MINDSET
00:01 – A Kitten who is feeling overstimulated by the amount of material in the program and overwhelmed with her need to “create some cash immediately” gets some strategic guidance about figuring out how she works best and where exactly to start.
VICTORY + COMMUNICATION
19:00 – A Cat shares a victory and we discuss how to keep her overhead low while still seeming “like a professional.”
VICTORY + COMMUNICATION
28:33 – A Kitten shares a victory and then we help her with what to put on her resume (for a new job opportunity) in order to frame her creative, non-traditional body of experience so that the resume communicates her skillset in an appealing way to these potential employers in tech (she’s never had a “regular job”).
CASH + MINDSET
50:58 – A Tiger gets some help with figuring out how to decide when to take gigs “for the money” and how to put boundaries around those gigs so that they don’t prevent her from moving forward on the important projects that she truly wants to accomplish in her life and career.
CONCEPTS
1:17:39 – We help a Kitten find a target market that has a built-in desire for his service – and the willingness and ability to pay him for it.
Feb 19
VICTORY + COMMUNICATION
00:01 – A Cat shares a victory then we do a deep dive into her new biz – we analyze how she booked her latest client and then we have a wide-ranging discussion about her marketing… what to name her biz, how to describe what she does, what people are really paying her for, how people make buying decisions, and much more.
Feb 13
CLIENTS
00:01 – A Cat runs some recent business decisions by us – and we touch on the importance of making a decision and then moving forward.
COMMUNICATION + MINDSET
11:26 – A Kitten requests help with her marketing messaging – including how to gather the confidence to make an offering without having credentials or experience… and how to make peace with the necessity of returning to a “beginners mind”.
COMMUNICATION
1:02:22 – A Cat shares her victories and we discuss how to maximize her testimonials and expand her marketing messaging.
CONCEPTS
1:17:58 – A Kitten asks about how to find an idea for a side biz.
Feb 5
VICTORY + CASH
00:01 – A Cat shares some victories and we examine the different leverage points for him to consider as he negotiates with a potential client.
MINDSET
10:07 – “How do I deal with negative thought-loops that are now coming up for me whenever I put myself ‘out there’ in a slightly pressurized situation?”
VICTORY + CONCEPTS + MINDSET
28:54 – A Tiger celebrates some victories and we discuss the best organizational methods for a creative person with multiple projects – and how to get out from under overwhelm and fear of visibility.
VICTORY + CASH
1:05:02 – A Kitten updates us on some victories and we consider possible ways to structure and price her individual and group coaching offerings.
Jan 22
VICTORY + CONCEPTS
00:01 – A Kitten shares a victory and gets some help sifting through her skills and strengths to find a service she can specialize in.
VICTORY + CASH
37:17 – A Kitten celebrates a victory and we discuss how to price an extra service that a prospective client might need.
VICTORY + MINDSET
50:38 – A Tiger shares a victory and we discuss boundaries, self-permission, and selfishness.
CASH + MINDSET
1:09:28 – A Cat requests guidance about how to raise her rates and about how to tame her perfectionism.
Jan 16
CLIENTS + CASH
00:01 – A Cat discusses priorities, payments, and honoring herself within her biz.
VICTORY + CLIENTS + COMMUNICATION
14:05 – A Cat celebrates some victories and asks for help regarding finding a new office and marketing to clients.
VICTORY + CASH
39:39 – A Tiger shares some victories and we do a deep dive on each of the points involved with negotiating pricing for a workshop that she’s doing for someone else’s students.
CONCEPTS
1:12:12 – We brainstorm with a Cat regarding an idea she has for a new itty bitty biz.
VICTORY
1:35:29 – A Kitten shares a wonderful victory.
Jan 8
MINDSET
00:01 – “I feel like I’m not able to take a vacation.”
VICTORY + COMMUNICATION + CASH
06:29 – A Kitten shares a victory and asks for help regarding choosing a URL for her biz, and regarding how to structure a free workshop that will help market her services. Plus there’s a little Golden Nugget about processing pushback on your prices.
VICTORY + CONCEPTS
31:46 – A Kitten shares a victory and then we discuss ways she can keep exploring to find the right concept for her biz.
COMMUNICATION
48:48 – A Cat asks for some advice about how to re-launch the formation of her mastermind group a little more effectively.
VICTORY + CLIENTS + MINDSET
1:14:33 – A Cat gets some support with how to evaluate “good opportunities” that come her way – plus, we discuss how to find and connect with communities of likeminded potential clients.
